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Stephen Jeske

The Early Stage

For B2B SaaS founders only. Get weekly insight into building awareness, converting prospects, increasing adoption, and creating advocates using content.

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Featured Post

Turning Negative Feedback into Your B2B SaaS Startup's Secret Weapon

You just launched your B2B SaaS product, the culmination of months of blood, sweat, and late nights. Then, you see it - a scathing online review ripping your creation apart. The initial sting might leave you wanting to crawl under a rock, but hold on! Negative feedback, while unpleasant, can actually be your startup’s secret weapon. Let me explain. The Pain of Negative Feedback We all want a pat on the back, especially early on. While negative feedback can be tough to hear, it’s not a...

26 days ago • 4 min read

Feeling overwhelmed by the content marketing beast? You’re not alone. Many early-stage B2B founders struggle to create high-quality content consistently. I’m talking about the kind that actually drives results. But what if you could transform your scrappy content efforts into a strategic marketing machine? The Content Marketing Struggle for Early-Stage B2B Founders For early-stage B2B founders, content marketing can feel like a double-edged sword. You know content is key. But wearing all the...

about 1 month ago • 5 min read

“Nobody cares how much you know until they know how much you care.” This quote by Theodore Roosevelt applies very well to the world of B2B SaaS marketing. There's no doubt that features and benefits are important. But, it's your brand voice that builds the emotional connection. Imagine your SaaS solution coming to life – how would it talk? That's your brand voice! It's more than just words. It's the overall personality you project in all your marketing materials. In a crowded space, a unique...

about 1 month ago • 6 min read

Content marketing for your B2B SaaS startup can feel like throwing spaghetti at a wall – hoping something sticks. You churn out blog posts, social content, videos, but the leads just aren’t coming. Why? Because you haven’t strategically aligned your content with your sales funnel. Here’s the “secret” sauce that will turn that random spaghetti flinging into a targeted culinary masterpiece. The type that attracts and converts hungry customers. The Problem: Content Misalignment and its Impact...

about 2 months ago • 4 min read

Imagine this. You’ve poured your heart and soul into building a revolutionary SaaS product. You know it solves a critical pain point for businesses in your niche. But launch day arrives, and your social media channels are… silent. Your website gets a trickle of visitors, but no conversions. You hear nothing but crickets. This frustrating scenario is all too common for early-stage B2B SaaS founders. The problem is that the web is overflowing with content. All that noise makes it incredibly...

about 2 months ago • 4 min read

Who says you need a ton of cash to get noticed? You can attract ideal customers, become an industry expert, and build your brand – all on a budget! If that sounds too good to be true, you’re wrong. Building a content engine for your B2B SaaS is possible, even with limited resources The Struggle is Real: Why Content Creation is Essential (but Feels Impossible) for Early-Stage B2B SaaS Founders Content marketing is the backbone of any successful B2B SaaS marketing strategy. It’s how you show...

2 months ago • 6 min read

Finding your product-market fit is a thrilling moment for any B2B SaaS founder. You’ve identified a general customer base with a problem your product solves. But the champagne can wait – there’s still work to be done. Who within that customer base holds the buying power? Who are the influencers whispering in their ear? Finding the right people to talk to is key to creating messages that connect and get results. Here’s how to hone in on your B2B SaaS target audience: 1. Dive Deeper into...

2 months ago • 4 min read

You’ve poured your heart and soul into building a game-changing B2B SaaS product. Now, it’s time to get it in front of the right eyes. But the world of SEO can feel like a labyrinth – complex, time-consuming, and filled with dead ends. Let’s cut through the confusion and equip you with actionable strategies for mastering early-stage B2B SaaS SEO. Pain Points Solved: A Founder’s Perspective Let’s face it, SEO can be a monster. Here are some of the common struggles you might be facing: Feeling...

2 months ago • 4 min read

The early stage grind for a B2B SaaS founder is real. You’re juggling product development, sales, and building a brand. One area that often gets squeezed is content marketing. But you’re always going to need content — whether that’s the pages on your website, email notifications, or your application itself. The problem? Different channels demand different content. On Twitter, people find long technical reports to be boring. While fun and informal posts won’t work on LinkedIn. This is where a...

3 months ago • 7 min read

Feeling like a nobody in the B2B SaaS world? Become an industry thought leader with these bootstrapped brand-building tactics. The B2B SaaS landscape is a bustling marketplace teeming with innovation. Getting noticed can be super tough for new startups with all the competition out there. For early stage startups, building thought leadership in this competitive space may seem even more out of reach. However, your success depends on building brand authority. It’s what attracts qualified leads,...

3 months ago • 4 min read
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